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Citadel, a Fortress Surgeon Digital Marketing digital advertising company, announces an increased search engine optimization service for plastic surgeons, concentrating on online presence, client engagement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brand names through all lifecycle phases: starting from medical trial employment projects, with the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising sunsetting.

One of the things Martin delights in most regarding his duty is the opportunity to study and understand the subtleties of both established and new markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the version for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.