Digital Marketing Services

Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, announces a broadened SEO service for cosmetic surgeons, concentrating on on-line presence, client engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the essential details that change campaigns from excellent to terrific consist of developing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for forecasting ROI before media financial investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her job as a company account individual for a variety of pharma brand names and later on led the marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.