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Citadel, a fortress Surgeon digital marketing electronic advertising and marketing agency, announces an increased search engine optimization solution for plastic surgeons, concentrating on online exposure, individual involvement, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the important information that transform projects from excellent to fantastic consist of creating a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI before media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her occupation as a firm account person for a selection of pharma brand names and later headed the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the version for how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.