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Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, client involvement, and technique development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health & health brand names via all lifecycle phases: starting from professional trial recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiration and advertising sunsetting.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her job as a firm account person for an array of pharma brands and later on led the marketing effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.