Discover The Best Marketing Agencies

Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on online exposure, patient engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the critical information that change campaigns from excellent to excellent include developing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for anticipating ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing room, Tracey started her job as a firm account person for a range of pharma brand names and later on pioneered the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.